PROFESSIONAL SERVICES AND AGENCIES
Fractional CRO for Professional Services and Agencies
A Fractional CRO for professional services and agencies connects positioning, founder-led sales, proposals, pricing, delivery capacity, account growth, and margin into one revenue system.
WHO IT IS FOR
Which companies are the best fit?
Consultancies, agencies, expert-services firms, and implementation partners whose reputation creates demand but whose commercial system still depends on founders or a few rainmakers.
EXPECTED RESULT
What should leadership expect?
A focused, teachable commercial system that protects expertise and margin while reducing dependence on founder-led selling.
OPERATING PRESSURES
Where does service-firm growth become fragile?
- The founder owns most relationships and late-stage selling
- Proposals are customized faster than the firm can learn or price consistently
- Pipeline ignores delivery capacity, utilization, and margin
- Strong project work does not reliably create retainers, expansion, or referrals
MANDATE
What does the Fractional CRO redesign?
- Ideal-client focus, offer architecture, proof, and executive positioning
- Referral, outbound, partner, and authority-led demand motions
- Qualification, proposal, pricing, handoff, account planning, and renewal cadence
- Revenue forecast connected to backlog, capacity, utilization, and contribution margin
FIRST 90 DAYS
A sector-specific operating sequence
- Audit sources of demand, client mix, proposals, pricing, backlog, capacity, and account concentration
- Map founder dependencies and the path from first conversation to profitable delivery
- Identify offers and segments with the strongest evidence and economics
- Package priority offers without erasing expert judgment
- Install qualification, proposal, pricing, and pipeline standards
- Create account-growth and referral routines tied to delivery milestones
- Run the forecast against capacity and margin, not revenue alone
- Coach leaders on executive selling and opportunity decisions
- Transfer scorecards, playbooks, and ownership beyond the founder
METRICS
Which indicators should move?
- Qualified pipeline by offer
- Win rate and proposal cycle
- Average engagement value
- Gross margin and utilization
- Backlog coverage
- Retention, expansion, and referral rate
ENGAGEMENT FIT
Who should not hire this service?
Not a fit for a firm seeking a lead list, outsourced appointment setting, or rigid scripts that ignore the expertise, trust, and delivery realities of professional services.
Scope boundary: Andre leads revenue architecture, pricing governance, sales process, account growth, and operating cadence. Practice-specific professional advice remains with the firm's licensed experts.
OPERATING AUTHORITY
What evidence supports Andre’s approach?
Andre Magrini led the AGI Brazil operation as it scaled from approximately $35M to more than $150M in revenue through commercial organization, channel execution, management cadence, and P&L accountability. This is historical operating context, not a promise of future performance.
Read the documented AGI operating caseFAQ
Questions buyers ask before engaging
Can a service firm scale without productizing everything?
Yes. The goal is to standardize the buying and operating decisions that should repeat while preserving expert judgment where the client problem genuinely differs.
How do you reduce founder dependence?
By capturing qualification logic, proof, offer boundaries, proposal decisions, account context, and relationship routines, then coaching other leaders through real opportunities.
Should agencies use retainers?
Only when the recurring scope creates recurring value and the economics work for both sides. A retainer should not hide unclear outcomes or chronically underpriced delivery.
RELATED GUIDES
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SOURCES AND CONTEXT
Reference material
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